Since 1997, McArthur's Baraboo company has produced the most famous rally rag of all, the golden scrap of terrycloth that frenzied Pittsburgh Steelers fans know as "The Terrible Towel."
McArthur Towel & Sports has produced millions of them over the years. Now, with the Steelers headed to their third Super Bowl since 2006, the firm is cranking out hundreds of thousands more, this time with a possible bonus:
McArthur also hopes to produce "Titletown Towels" for the equally frenzied fans of the Steelers' opponent, the Green Bay Packers.
jsonline wrote: