Cheesy,
I threw that in for Nonstop because of something he posted on another thread this week. However, if you think about it most 'bodily secretions' are fairly repugnant, but if they're our own, from someone who is attractive, or from our better half, they become more tolerable.
With that said, since I'm not really into dudes (not that there's anything wrong with that) no ad campaign that you're able to conjure up will make me want to have any Campbells Cream of Broccoli soup with extra cream.