The NFL and fans have to realize just how hard it is to judge where a players actions are going to take them at the point of impact in a play like that.
Defenders are taught to rap the receiver hard in an effort to break up the catch.. and the best place to drill them is in the shoulder area and raking the arms... these types of hits are going to happen when you have athletes like this playing full tilt.
Collins immediately after impact realized that he hit him high and turned to the attention of Williams and his well being. IMO, he wasn't aiming for the head in the shot.. but regardless hit him there.
If they are going to fine one, they have to fine him.. even though I don't think it was his intent.
BTW.. if the NFL is reviewing the footage.. Rodgers got drilled in the face mask early without a flag.. if one is going to draw a fine.. that one should as well.
IMO, these types of hits are going to happen and have happened for years.. if they want to stop these hits, then change the helmets and their makeup either making them more impact resistant (see the new Jackson helmet in Philly) or remove the face masks and they will cease almost immediately. Players might not be camera worthy for endorsements going forward, but the hit will stop because defenders will kock themselves out of competition in short order.
"The oranges are dry; the apples are mealy; and the papayas... I don't know what's going on with the papayas!"