Murphy says Packers will change postseason ticket policy

wpr
Preferred Member Topic Starter

10 years ago

On Friday, NFL Commissioner Roger Goodell blamed the struggles to sell out three of four wild-card playoff games on mistakes — but he didn’t specify what the teams trying to move the merchandise had done or failed to do.

On Saturday, Packers CEO Mark Murphy acknowledged that an outdated (and greed driven, though he didn’t call it that) policy forced a scramble to sell out Lambeau Field for a postseason visit from San Francisco.

“Shortly after our playoff game against the 49ers, we conducted a survey of our season-ticket holders, people on our waiting list and general fans to determine why we had trouble selling out the game,” Murphy wrote in response to a fan question. “We had a great response to the survey, and have just started evaluating the results. I anticipate that we will make a number of changes and adjustments based on this feedback from our fans, including offering a ‘pay as we play’ type of option for playoff games.

“With current available technology, we should be able to use this type of method as an option. . . . [I]n retrospect, I would say that we made a mistake in deciding not to refund the money to fans this year for playoff games not played. We learned from this mistake and will have a better policy in place next year.”

The current (and soon to be former) policy required season-ticket holders to pay for playoff tickets weeks before a playoff berth the Packers hadn’t clinched. If the Packers had failed to make it to the playoffs, or if they’d failed to play in the full allotment of home playoff games, the unused money would have been applied to the next year’s season-ticket purchase — amounting to an interest-free loan for the Packers organization.

The policy reached critical mass in 2013 because, at the time the postseason invoices were delivered to season-ticket holders, the Packers seemed destined to miss the tournament, given their struggles during quarterback Aaron Rodgers absence with a broken collarbone.

Regardless, the league faced three potential blackouts in wild-card weekend after having only two of 256 regular-season games not televised in the home team’s local market. It created an unexpected embarrassment for the league, and it created an inaccurate perception regarding fan interest in attending inherently compelling playoff games.

Mike Florio wrote:

Murphy is a sharp man. He knows when to cut losses and make the necessary changes when they are needed.

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gbguy20
Veteran Member

10 years ago

stupid fucking idea to begin with.

BAD EMAIL because the address couldn ot be found, or is unable to receive mail.

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Zero2Cool (25-Dec) : Merry Christmas!

beast (25-Dec) : Merry Christmas 🎄🎁

beast (24-Dec) : Sounds like no serious injuries from the Saints game and Jacobs and Watson should play in the Vikings game

packerfanoutwest (24-Dec) : both games Watson missed, Packers won

Martha Careful (24-Dec) : I hope all of you have a Merry Christmas!

Mucky Tundra (24-Dec) : Oh I know about Jacobs, I just couldn't pass up an opportunity to mimic Zero lol

buckeyepackfan (24-Dec) : Jacobs was just sat down, Watson re-injured that knee that kept him out 1 game earlier

buckeyepackfan (24-Dec) : I needed .14 that's. .14 points for the whole 4th quarter to win and go to the SB. Lol

Mucky Tundra (24-Dec) : Jacobs gonna be OK???

Zero2Cool (24-Dec) : Watson gonna be OK???

packerfanoutwest (24-Dec) : Inactives tonight for the Pack: Alexander- knee Bullard - ankle Williams - quad Walker -ankle Monk Heath

packerfanoutwest (24-Dec) : No Jaire, but hopefully the front 7 destroys the line of scrimmage & forces Rattler into a few passes to McKinney.

packerfanoutwest (24-Dec) : minny could be #1 seed and the Lions #5 seed

Zero2Cool (23-Dec) : We'd have same Division and Conference records. Strength of schedule we edge them

Zero2Cool (23-Dec) : I just checked. What tie breaker?

bboystyle (23-Dec) : yes its possible but unlikely. If we do get the 5th, we face the NFCS winner

Zero2Cool (23-Dec) : Ahh, ok.

bboystyle (23-Dec) : yes due to tie breaker

Zero2Cool (23-Dec) : I mean, unlikely, yes, but mathematically, 5th is possible by what I'm reading.

Zero2Cool (23-Dec) : If Vikings lose out, Packers win out, Packers get 5th, right?

bboystyle (23-Dec) : Minny isnt going to lose out so 5th seed is out of the equation. We are playing for the 6th or 7th seed which makes no difference

Mucky Tundra (23-Dec) : beast, the ad revenue goes to the broadcast company but they gotta pay to air the game on their channel/network

beast (23-Dec) : If we win tonight the game is still relative in terms of 5th, 6th or 7th seed... win and it's 5th or 6th, lose and it's 6th or 7th

beast (23-Dec) : Mucky, I thought the ad revenue went to the broadcasting companies or the NFL, at least not directly

Zero2Cool (23-Dec) : I think the revenue share is moot, isn't it? That's the CBA an Salary Cap handling that.

bboystyle (23-Dec) : i mean game becomes irrelevant if we win tonight. Just a game where we are trying to play spoilers to Vikings chance at the #1 seed

Mucky Tundra (23-Dec) : beast, I would guess ad revenue from more eyes watching tv

Zero2Cool (23-Dec) : I would think it would hurt the home team because people would have to cancel last minute maybe? i dunno

beast (23-Dec) : I agree that it's BS for fans planning on going to the game. But how does it bring in more money? I'm guessing indirectly?

packerfanoutwest (23-Dec) : bs on flexing the game....they do it for the $$league$$, not the hometown fans

Zero2Cool (23-Dec) : I see what you did there Mucky

Zero2Cool (23-Dec) : dammit. 3:25pm

Zero2Cool (23-Dec) : Packers Vikings flexed to 3:35pm

Mucky Tundra (23-Dec) : Upon receiving the news about Luke Musgrave, I immediately fell to the ground

Mucky Tundra (23-Dec) : Yeah baby!

Zero2Cool (23-Dec) : LUKE MUSGRAVE PLAYING TONIGHT~!~~~~WOWHOAAOHAOAA yah

Zero2Cool (23-Dec) : I wanna kill new QB's ... blitz the crap out of them.

beast (23-Dec) : Barry seemed to get too conservative against new QBs, Hafley doesn't have that issue

Zero2Cool (23-Dec) : However, we seem to struggle vs new QB's

Zero2Cool (23-Dec) : Should be moot point, cuz Packers should win tonight.

packerfanoutwest (23-Dec) : ok I stand corrected

Zero2Cool (23-Dec) : Ok, yes, you are right. I see that now how they get 7th

Zero2Cool (23-Dec) : 5th - Packers win out, Vikings lose out. Maybe?

beast (23-Dec) : Saying no to the 6th lock.

beast (23-Dec) : No, with the Commanders beating the Eagles, Packers could have a good chance of 6th or 7th unless the win out

Zero2Cool (23-Dec) : I think if Packers win, they are locked 6th with chance for 5th.

beast (23-Dec) : But it doesn't matter, as the Packers win surely win one of their remaining games

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