wpr
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11 years ago

On Friday, NFL Commissioner Roger Goodell blamed the struggles to sell out three of four wild-card playoff games on mistakes — but he didn’t specify what the teams trying to move the merchandise had done or failed to do.

On Saturday, Packers CEO Mark Murphy acknowledged that an outdated (and greed driven, though he didn’t call it that) policy forced a scramble to sell out Lambeau Field for a postseason visit from San Francisco.

“Shortly after our playoff game against the 49ers, we conducted a survey of our season-ticket holders, people on our waiting list and general fans to determine why we had trouble selling out the game,” Murphy wrote in response to a fan question. “We had a great response to the survey, and have just started evaluating the results. I anticipate that we will make a number of changes and adjustments based on this feedback from our fans, including offering a ‘pay as we play’ type of option for playoff games.

“With current available technology, we should be able to use this type of method as an option. . . . [I]n retrospect, I would say that we made a mistake in deciding not to refund the money to fans this year for playoff games not played. We learned from this mistake and will have a better policy in place next year.”

The current (and soon to be former) policy required season-ticket holders to pay for playoff tickets weeks before a playoff berth the Packers hadn’t clinched. If the Packers had failed to make it to the playoffs, or if they’d failed to play in the full allotment of home playoff games, the unused money would have been applied to the next year’s season-ticket purchase — amounting to an interest-free loan for the Packers organization.

The policy reached critical mass in 2013 because, at the time the postseason invoices were delivered to season-ticket holders, the Packers seemed destined to miss the tournament, given their struggles during quarterback Aaron Rodgers absence with a broken collarbone.

Regardless, the league faced three potential blackouts in wild-card weekend after having only two of 256 regular-season games not televised in the home team’s local market. It created an unexpected embarrassment for the league, and it created an inaccurate perception regarding fan interest in attending inherently compelling playoff games.

Mike Florio  wrote:



Murphy is a sharp man. He knows when to cut losses and make the necessary changes when they are needed.
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gbguy20
11 years ago
stupid fucking idea to begin with.
BAD EMAIL because the address couldn ot be found, or is unable to receive mail.
Fan Shout
beast (5h) : Wow, 95% drop in investment revenue? Would be interesting to hear the details of why...
dfosterf (25-Jul) : It's my one day deal complaint dept. on shareholder meeting day
dfosterf (25-Jul) : Probably a homer access credential intimidation kinda thing
dfosterf (25-Jul) : Meathead "journalists" skip this, concentrating on operational revenue when convenient. They switch when net revenue is more favorable.
dfosterf (25-Jul) : Resulting in an actual drop of net revenue of 12.5%. She is from Minnesota. Just sayin'
dfosterf (25-Jul) : Any plans to hold Maureen Smith (CFO) accountable for a 95% drop in investment revenue?
Mucky Tundra (25-Jul) : In your face, HBO!
Mucky Tundra (25-Jul) : @ByRyanWood Mark Murphy: “A great source of pride of mine is that we were never on Hard Knocks.”
Mucky Tundra (25-Jul) : *years
Mucky Tundra (25-Jul) : @mattschneidman Mark Murphy says he anticipates “many Packers games” being played in Germany, Ireland and/or the U.K. over the next 5-10 yea
dfosterf (25-Jul) : *cafeteria* I have hit my head also, so I sympathize
dfosterf (25-Jul) : Possibly hit his head leaning into the glass protecting the food in the cafateria
dfosterf (25-Jul) : Maybe a low flying drone
dfosterf (25-Jul) : Did Savion Williams run into a goalpost or something?
Mucky Tundra (25-Jul) : also, no bueno when a guy starts getting concussions right off the bat in his career
Zero2Cool (25-Jul) : Concussion is worse. Banks probably vet off day via back booboo claim
Mucky Tundra (25-Jul) : @AndyHermanNFL Jordy Nelson out at camp today. No word if he’s in play for one of the two open roster spots ; )
dfosterf (25-Jul) : Is that better or worse than Banks bad back?
Zero2Cool (25-Jul) : Savion concussion ... not good.
packerfanoutwest (24-Jul) : Aaron Rodgers’s first pass of first team period was picked off
Mucky Tundra (24-Jul) : tbh I didn't hear of his passing
Zero2Cool (24-Jul) : Cosby Show. Malcom Jamal Warner I think is real name
Mucky Tundra (24-Jul) : I was thinking of Ozzy and Hulk
Mucky Tundra (24-Jul) : Who's Theo?
Zero2Cool (24-Jul) : How is Theo alliteration?
Mucky Tundra (24-Jul) : Bad week for people whose names are alliterations
Zero2Cool (24-Jul) : Hulk Hogan gone too.
Zero2Cool (24-Jul) : Oh, it's toe injury
Zero2Cool (24-Jul) : Hope it's not serious. that would stink
dfosterf (24-Jul) : Sounds like an ankle not a knee for Fields
dfosterf (24-Jul) : Ya Flaccp on Browns
Zero2Cool (24-Jul) : Maybe Tyrod Taylor instead
Zero2Cool (24-Jul) : He's on Browns, right?
dfosterf (24-Jul) : They would probably go with Flacco is my guess if Fields out
dfosterf (24-Jul) : Fleece 'em again!
Zero2Cool (24-Jul) : Malik Willis might be someone Jets come after
packerfanoutwest (24-Jul) : Packers introduce 1923-inspired classic uniform, leather-look helmet
Zero2Cool (23-Jul) : Both LB Quay Walker and Rookie DB Micah Robinson have passed their physicals
Zero2Cool (23-Jul) : Happy to see site feels more snappy snappy
Zero2Cool (23-Jul) : No sir. I did not.
dfosterf (23-Jul) : You didn't get free childcare when you were at work?
wpr (23-Jul) : These guys make hundreds of thousands of dollars a year. Pay for their own childcare.
dfosterf (23-Jul) : 2nd issue. Number 1 issue was no gameday childcare. 1 of 3 teams not providing it
Zero2Cool (23-Jul) : Suppose if locker room is main issue, we sitting pretty
wpr (23-Jul) : I thought so Mucky. In those useless player polls GB always rates high overall. Locker is a part of it.
Mucky Tundra (23-Jul) : Wasn't the locker room just updated like 6 or 7 years ago?
Zero2Cool (23-Jul) : I have forum updated on different site. We'll see how this one goes before going to that
Zero2Cool (23-Jul) : Elgton Jenkins has a back injury, is expect to end contract dispute
wpr (23-Jul) : It's funny the PA complained about the locker room. It wasn't that long ago it was top shelf. Things change in a hurry.
wpr (23-Jul) : The site is much more better.
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