Yep. I think it's the ultimate expression of cockiness, when you just get on with your business. It's like saying it was no challenge whatsoever -- that it's just expected, business as usual. If you're out there celebrating like New Years Eve, you're basically implying you're having a hard time doing what you're supposed to be doing.
The worst thing is when a team is losing and its players are celebrating TACKLES.
I love watching Super Bowl XXXI, but all the shimmying, shaking, and strutting drives me nuts. Just get the job done and celebrate after the win.