Whitewater - For its motto, the University of Wisconsin-Whitewater chose, "Stay Close. Go Far."
It goes to the possibilities beyond the lovely, rural campus for a student body that, for the most part, abides a short commute to where Jefferson and Walworth counties meet to form the lower edge of the Kettle Moraine Forest.
It's also a motto the school could stamp across the helmets of its football team.
This season the Warhawks, with a roster largely of players from southeastern Wisconsin, traveled to play games in Tacoma, Wash., in Salem, Ore., and in Belton, Texas.
And for the fourth consecutive year, they will go to Salem, Va., on Saturday to play for the Division III national championship in the Amos Alonzo Stagg Bowl.
How does such sustained excellence happen at any level in this age?
"I think part of the reason is this building we're sitting in," Whitewater coach Lance Leipold said Tuesday afternoon as snow fell outside his office window.
No doubt, Whitewater's athletic center, which Leipold's distinguished predecessor, Bob Berezowitz, campaigned to build before UWW's Stagg Bowl run, would be the envy of any Division III school. Truth be told, many larger schools also would love to have the facility, with its spacious classrooms and weight facilities.
Perkins Stadium helps, too. Seating 11,000, it is one of the largest in Division III. So do featured majors in education and business, recruiting draws for a level of football that does not offer athletic scholarships.
Beyond all that, Leipold has proved himself as a most worthy successor to Berezowitz.
A former Whitewater quarterback who served as a Wisconsin graduate assistant during Barry Alvarez's first Rose Bowl run, Leipold returned to his alma mater last year after spending time in Nebraska, first with the Cornhuskers and then as Nebraska-Omaha's offensive coordinator.
In his first season, Leipold coached the Warhawks to the 2007 national championship, the first in school history. And now the Warhawks are back in the title game after losing four starting offensive linemen, an entire secondary and a large senior class.
After Whitewater beat Mount Union, the New York Yankees of D3 football, Leipold let only the seniors make the celebrity appearances at the capitol and at halftime of UW and Marquette basketball games.
"The other guys, we told them to stay grounded and stay hungry and get back in the weight room," Leipold said. "And they really did. We told them, 'Your day will come.' Hopefully if we can finish this thing off, their day will come (Saturday)."
Whitewater's return to the championship game, against Mount Union for the fourth time in as many years, is notable in that 27 of the 52 who will dress Saturday did not play in the Stagg Bowl last season.
Leipold has rebuilt with two 1,000-yard rushers, a 1,000-yard receiver and a quarterback, Jeff Donovan from Wauwatosa East, who has thrown for almost 2,500 yards this season. Two of Whitewater's top defenders, Wesley Hicks (Vincent) and Anthony White (Bay View), are from Milwaukee.
"We've always been blessed by our locality, between Milwaukee and Madison, but now even more so we can bring a recruit in and open their eyes," Leipold said. "A lot of times we might be able to beat a Division II school because they'd rather stay closer to home and play in a better facility than having to go to a Minnesota or Dakota school. I think that's really benefited us."
Mount Union, which will play in its 12th Stagg Bowl since 1993, has won a record nine D3 championships. How the private school does it is one question. How Whitewater does it makes it one of our sporting jewels.