Zero2Cool
8 years ago
So, they want to eliminate the score, time out, kick off, time out? What the hell took so long? Eh, at least it's being done. Some of these could be really good and I think they should not take 'seasons' to implement. Just. Do. IT!!

Dear Fans,

Here at the NFL, we have a relentless drive to improve—particularly when it comes to the way fans experience our game.

In order to understand how we might deliver a better and more exciting entertainment experience for you, we embarked on a specific project before the start of the 2016 season to gather feedback about the in-stadium and live NFL game viewing experience.

Consistently, we heard from fans that we can improve in two key areas: the flow and pace of the game, and commercialization and the number of unnecessary disruptions to the game on the field.

Today, I want to tell you about some of the ways we are working to address that.

On the football side, there are a number of changes we are making to the mechanics and rules of the game to maintain excitement and also improve the consistency of our officiating.

For example, next week clubs will vote on a change to centralize replay reviews. Instead of a fixed sideline monitor, we will bring a tablet to the Referee who can review the play in consultation with our officiating headquarters in New York, which has the final decision. This should improve consistency and accuracy of decisions and help speed up the process.

Regarding game timing, we're going to institute a play clock following the extra point when television does not take a break, and we're considering instituting a play clock after a touchdown. We're also going to standardize the starting of the clock after a runner goes out-of-bounds, and standardize halftime lengths in all games, so we return to the action as quickly as possible. Those are just a few of the elements we are working on to improve the pace of our game.

Together with our broadcast partners, we will be working to meaningfully reduce down time and the frequency of commercial breaks in our game. We will also be giving our broadcast partners increased flexibility to avoid untimely breaks in the action. For example, we know how annoying it is when we come back from a commercial break, kick off, and then cut to a commercial again. I hate that too. Our goal is to eliminate it.

We also know that you feel there are too many elements in the broadcast that aren't relevant to the play on the field. With our partners, we will be looking to instead focus on content that is most complementary and compelling to you–whether that is analysis, highlights or stories about our players.

All of these changes are meant to give you more of what you want: a competitive game with fewer interruptions and distractions from the action.

There is much more work to do in the coming seasons as we continue to listen and learn. But these positive changes are intended to create a better experience for you, our fans.

We hope that you will continue to give us feedback on how we can improve.

Thank you for all that you do for our players, our teams and our game.

- Roger Goodell


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Nonstopdrivel
8 years ago
So how do they plan to make up for the loss in ad revenue? Charging more for fewer spots? That won't go over well with sponsors. Making the commercial breaks that remain last longer? I'm not sure that's much better than what we have now. Lining the stadium with scrolling LED marquees or putting placards on the pads around the field like other sports do? I wouldn't have a problem with that. Digital ads on the field, much like the digital first-down markers? That could make for some odd visual . . . accidents. Patches on the uniforms? That would represent an about-face from the league's historical policy and would probably look a little tacky.

One thing is sure: overall revenue isn't going to decline. The owners will see to that.
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wpr
  • wpr
  • Preferred Member
8 years ago
Having corporate sponsors on jerseys won't be unbearable to look at.

It works for international football. The numerals on the jerseys would probably need to be modified.

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PackFanWithTwins
8 years ago
I'd rather see commercials then have to listen to Buck and Aikman.

What bothers me is, TD - Commercial - FG - Commercial - Kickoff - Commercial. I'd not really have a problem if they only had the commercial break between the FG and Kickoff even if it was a longer break to make up the advertising. It is he stop and go and stop and go that is annoying.
The world needs ditch diggers too Danny!!!
Zero2Cool
8 years ago

So how do they plan to make up for the loss in ad revenue? Charging more for fewer spots? That won't go over well with sponsors.

Originally Posted by: Nonstopdrivel 



The NFL is something like a $9 billion annual business. If they don't stop trying to scrape more and more nickels out of everyone, it will dry up. And yes, charge more for less spots. Supply and Demand. They won't be missing much if anything and might even gain more because of less advertisement saturation.
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Zero2Cool (3-Jun) : Golden is wearing guardian cap again. I bet he plays with it on too.
Mucky Tundra (3-Jun) : All the stuff I'm reading from Lions fans are pointing at his toe; he more or less has permanent turf toe in one of his big toes
dfosterf (3-Jun) : Kenny played through it, and a shame he gets little credit for that, imo
dfosterf (3-Jun) : Big men. I hope it's not the undoing of Kenny Clark
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