BEFORE ENVISIONING AN NFL without Goodell, Jones needed him in it. More than a decade ago in a league meeting, Jones stood before his fellow owners and, in the words of an executive in the room, "all but begged" for a loan. The price tag had skyrocketed on his $1.3 billion AT&T Stadium, and he needed more cash from the league's G3 loan program.
Jones also knew that many owners were angry with him; years earlier, he had disposed of thousands of seats at Texas Stadium and replaced them with club suites, trading revenue shareable with visiting teams' owners for money that went straight into his own pocket.
So on this day, he told owners that he realized what he had done was unfair -- but that he was building a stadium that would be a great showplace for the NFL and needed tens of millions in additional loans.
But after Jones' speech, owners approved the loan, in no small part because Goodell helped muscle the proposal through in private conversations with owners, selling them on Jones' vision of a football palace. In August 2006, Jones returned the favor. Goodell was elected commissioner, aided in part by Jones, who, along with others, twisted arms to put Goodell over his closest challenger, league attorney Gregg Levy. After Goodell won, the owners were deeply divided. Owners of the smaller-market clubs who had supported Levy worried that Goodell would leave them behind. Goodell had to find concepts that everyone could support, setting up the fight playing out today: