That one made me grin, it's just a stereotypical thing. Men enter stores because they want to buy something, women enter stores, because they pass them and identify them as stores, just to have a look of course [grin1]

Thus, for a man it doesn't make any difference if the store is in the basement or not, a man will walk in, buy something because he's there to buy that specific item, and leave. So moving to the basement will cost the Packers Pro Shop just the girls' money the most.

I usually don't buy my gear at the Pro Shop anyway. The Jersey Store next to Stadium View and the BigK Mart next to Lambeau have nice things as well, just for a much cheaper price.

Originally Posted by: GermanGilbert 

I understand the need for more space but why would they want to put the Pro Shop in the basement if it is such a huge money maker? Having more space is one thing but location is the key. Right now is is located between two gates. On gameday people come in and walk right past the store. It they have to go look for an elevator and wait or worse yet have to walk down a flight of stairs I can see them deciding not to go to the store.

Originally Posted by: wpr 

Sometimes you guess incorrectly on building designs.

I think that after this many years the Packers understand how to better serve their fans and know what the pedestrian traffic patterns.

Remember everything you buy at the Pro shop is local money and all the "profits" are kept by the Packers. If you purchase Packers' gear anywhere else, the Packers get only 1/32 of the NFL portion of the sale because all teams share merchandising equally. So if you buy something from a store or NFL.com, even though it is Packers' gear, the Packers and vikling slimeballs make just as much money off you.

Originally Posted by: CaliforniaCheez