smart man. that's the way im doing it next season.
Originally Posted by: gbguy20
beware the remodeling. ;)
I have been there quite a few times on gameday and only a few times during the off season. same for Curly's.
crowded when there is a game but not so much the rest of the time. Which adds to the location dilemma. 10 days when they have games. (12 if they host two play off games.) vs all the rest of the year doesn't seem to make sense. My wife has on many occasions said let's run into the Pro Shop as we were walking past it. I can not imagine she will say let's go down to the basement to go tot he store. Elevators take a long time. People just don't like to take the stairs if they don't have to. Maybe they will put in escalators to the store.
I realize they have most likely spent some money doing research on this. It just seems to fly in the face of what I have seen and studied when it comes to marketing. It almost seems as if they are saying that people will buy in the same quantity and more no matter where they stick the store.
The other thing I have found to be interesting is the desire to increase to size of the store. they sure may need more space on gameday but I can't see it as being a huge need the rest of the time. It would seem that a 10,000 square foot store that turns its stock over 5 times is more profitable than a store that is 20,000 square feet and turns its stock over 2 or 3 times. (overhead and expenses would be less on the smaller store.)