The deal was announced at the team’s shareholders meeting by Mark Murphy.

During the Green Bay Packers ’ annual shareholders meeting, team president and CEO Mark Murphy announced to a crowd of Packers fans that the team had acquired Foamation Inc., the company that has the trademark to the famous Cheesehead headwear. Originally created by Ralph Bruno to wear at a Milwaukee Brewers  game back in 1987, the headgear is now synonymous with Packers fandom.


According to a press release from Packer.com , Foamation Inc. is based in Milwaukee and the plans are to keep manufacturing of Foamation’s Cheesheads and Cheasehead-related products in Wisconsin. Currently, there’s a “Cheesehead Collection” on the Packers’ pro shop , which includes products ranging from the original Cheesehead to Cheesehead memorabilia like a book, apron and pet toy.


At the shareholders meetings, the Packers debuted new merchandise in collaboration with Foamation, which you can see glimpses of in the video below.

New products appear to include a Cheesehead with “owner” across the back of the headwear, shirts (either a Cheesehead or a cheesed-up Wisconsin) that have “owner” written in the Packers’ end zone font across them and cups, shot glasses, stickers and beer koozies that follow the same design.

Congrats to Bruno for the sizeable check I can only assume the Packers made out to him for acquiring Foamation. The only question I have is why it took the franchise so long to make the purchase.

Continue Reading @ Justis Mosqueda 

Justis Mosqueda wrote:

Wait, you mean they *didn't* own the Cheesehead hats previously? Holy hell what took them so long? 

Originally Posted by: Mucky Tundra 

Just my assumption, but you can't buy something if someone refuses to sell... or you don't ask if they're willing to sell.

From another article, Since the Packers were already the largest purchaser of their products, to keep them stocked in the Packers Pro Shop the couple approached the team to determine the next steps for Foamation. 

So the Packers didn't know they were interested in selling, until they came to them. My pure speculation is that after 30 to 36 years, they were ready to retire, and we're passing it down, and didn't know whom to sell it to. Packers bought the most, so they would be the most interested.

 

Originally Posted by: beast 

Also, up until I read the article you posted, I never put 2+2 together and realized that the cheesehead is a cross between a swiss and cheddar cheese. 😅

Originally Posted by: Mucky Tundra