Yeah, I have to agree with beast here. What we're currently seeing I would classify as a rebuild. Not tanking to get the #1 pick or whatever. But the signs of a rebuild are pretty clear to me:
1. Trading the best two players on the team the past two years for draft capital
2. Not signing significant free agents this year and letting a few significant ones go the past couple of years - freeing up cap space for future years and absorbing the cap hit they've been putting off with contract restructures. This year it's quite clear that they're trying to clear $ from the books and get some comp picks in 2024.
3. Completely revamping the WR and TE positions
Sure, there isn't a new GM and coaching staff in place, but I don't think that is required for a rebuild. If anything, I think the Packers intended to start the rebuild sooner - new coaching staff in 2019, new QB in 2021 or so, but then Rodgers was playing too well for them to fully commit to the transition plan. Two straight MVP seasons will do that.
But yeah, I don't think you can really "retool" after a losing season where you miss the playoffs. If that's the case the Bears and Lions are "retooling" practically every year.
All that said, I don't think a rebuild means the Packers necessarily will be bad this year. If they have done this well, they could be competitive this year. This largely depends on how brightly Jordan Love shines when the lights turn on.
I also think the Packers have enough core players that are young (Love, Watson, Gary, Runyan, Tom, Dillion, Walker) or in their prime (Jenkins, Clark, Alexander, Douglas, Campbell) that they can rebuild without completely starting over.