People with big money will back "their" guys. Even if they have to channel the money through back alleys.
Anyone that thinks the "media" doesn't pay off thier guys is blind on purpose.
They do it with money, and with "ringing endorsements".
The Milwaukee "Urinal" newspaper (and i use the word "news", even though it's not) ALWAYS gives it's backing to liberal democrats, and blasts anyone thats conservative.
The ONLY way a republican can get on the front page is if they screw up. Anything good they do will be buried in the back or not reported at all.
That's just the way it is.