Bob,
A great read as always.
I am a firm believer in the "Oh Wow" factor.
I have... Thank You Cards that I have printed up. They are very simple and have nothing printed inside, so I can personalize them.
I give these out as often as possible. I reckon I average about 3 a week. I call them "Oh Wow's" you know when someone just does something no matter how small or big that just makes you say... "Oh Wow."
Here is an example... The other day, I went to a petro station and did not have a clue as to where to put windshield fluid in a rental car I have. I was pissing around trying to find the front hood release, then trying to read all of the tops of all of the fluid shit in a car I knew nothing about and the kid from inside came out and asked if he could help me.
He did not need to... It was a self serve, it was freezing outside. I would have never expected it, as he had three earrings in each ear, and a strand of purple hair.
That was an "OH WOW."
I mad a note of it... Three days later I stopped and dropped of a personal "Thank You Card" for this kid.
I give out "Oh Wow's" as often as I receive an "Oh Wow." Sometimes I just write... " You are very good at what you do... I appreciate it."
Did you know that when someone gets bad service, a rude attitude, or even worse a indifference from a business that the person who got bad service will tell on average 11 people. Those 11 people that heard about that bad service will tell an average of 7 people, and those 7 people will tell and average of 4 people.
Do the math.... That is 308 people who may never stop in your place of business, because of ONE SINGLE Bad Experience.
I think it is wonderful that you let all of those people who helped you Know How Much You Appreciated Them.
Too often people only get the stick and not enough of the carrot.
You are a good man for doing that Bob.
""People Will Probably Never Remember What You Said, And May Never Remember What You Did. However, People Will Always Remember How You Made Them Feel."