I have said this before, but I just like to hear myself talk (shoutout to Nick, more material to work with, lol).
The Vikes fans over at P.P.O. say the EXACT same thing about Florio being disgustingly biased.
The only small difference being that they are all convinced he is a closet Packer fan, and that Florio beats on the Vikings every chance he gets.
My personal feeling is that Florio is an equal-opportunity asshole, and seeks provocation over any kind of bias or agenda. If he can piss off more people than less, he will go that route over another.
I like his sense of humor, sometimes he is too stupid to know when he is crossing some lines, taste-wise, but that doesn't make him generally stupid or biased, just human.
He gets major kudos from me for equating everything in life to Seinfeld episodes...he has that part of the big picture right, imo.
The dude is running an online rumor mill that just about everyone reads. Why is that? The rumors...sure. 99% of his shit is really quite accurate...the delivery of the shit he writes...99% of why 99% of people read it, even though they themselves might not know it.
Bookmark AP sports wire, you'll get just as much, if not more, but I dare you not to fall asleep reading it.