Zero2Cool
16 years ago

[img_r]http://i2.cdn.turner.com/cnn/2008/HEALTH/10/28/red.sex.appeal/art.sexy.red.u.rochester.jpg[/img_r]Does wearing the color red give you a sexual edge? Maybe, according to a new study, which found that men find women sexier if they're sporting a crimson hue rather than, say, blue or green.

One of the images used in the study that found red clothing fans the flames of passion.

However, red won't make you look smarter or more competent, says study author Andrew Elliot, Ph.D., a professor of psychology at the University of Rochester in New York.

"We only found the effect for attraction, so males don't rate females in red as more intelligent, more likable, or as having a better personality; they only rate her as sexier and more attractive," he says.

Men also were more likely to say they wanted to have sex with a woman and that they would be willing to spend more on a date if she were in red, according to the report in the Journal of Personality and Social Psychology.

In a series of five studies, about 150 heterosexual men (homosexual men and those with red-green color blindness were excluded) rated photographs of women framed in red, white, gray, green, or blue, or with the woman in a red or blue shirt.

On a 7-point scale, with 1 being the least sexy and 7 a white-hot sex goddess, the color red added about 1.25 points to the rating, says Elliot. Read how to add a little adventure to your sex life 

That's nice, but given the looming election, one might wonder: Does wearing red make you more attractive in the voting booth too?

Elliot says the study results don't really apply to the presidential candidates. However, he does say that red can be a negative color, depending on the setting.

"We actually have other research showing that red on the cover of an IQ test leads to worse performance, so red is actually a negative color [in some instances]," says Elliot.

"In terms of the election, I will say that if a politician wears a red tie he -- or she -- may be viewed as more dominant and that might have an effect, but again, that's way beyond our data," he explains. "Red in competence and achievement settings has a negative effect, so these things are really hard to talk about and predict right now."

Why is red so sexy? The researchers have a couple of theories. Read four myths about healthy sex 

One is cultural: From red roses to Valentine's Day, red is the universally recognized sign of romance; it makes sense that men may subconsciously associate the color red with sex.

"We think that red, due to the association with hearts and Valentine's Day and lingerie and things like that, takes on a sexy meaning," says Elliot. "There's also a possibility -- a rather provocative possibility -- that there's a deeply embedded sort of tendency for heterosexual men to see red as an attraction cue because that's what happens in the wild."

For example, the rumps of some primates turn red during ovulation, so it's possible that men have some tiny portion deep in their brain that recognizes red as a mating symbol -- even though it's an association that hasn't come in handy for a few million years.

And it's not just men. The researchers think that women will find the color sexy too (tests are under way), possibly because red symbolizes dominance in male primates. Read why some women don't want sex 

However, it's all speculation at this point. The study can't determine if red is sexy because we're all just a bunch of animals running around in business suits, or if red is a culturally determined sex symbol. It also can't determine if wearing red has an effect outside the laboratory.

"In the real world, we have a welter of information coming at us about smell, sight, words -- who knows what accounts for the most variance in liking and behavior?" says Elliot. "My strong guess is that if you bring this to the real world and have females who are interested in their date and wear red, they are sending the message to the male that a male isn't even aware of -- they are sending a message that 'I'm available'."


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4PackGirl
16 years ago
hmmm...i wear alotta red. 🙂
vegOmatic
16 years ago
Women go for the bulge in my pants; the pocket where the wallet is kept.
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packerfanoutwest (22-Nov) : 49ers are underdogs at Packers, ending streak of 36 straight games as favorites
Zero2Cool (22-Nov) : 49ers might be down their QB, DL, TE and LT?
packerfanoutwest (22-Nov) : Jaire Alexander says he has a torn PCL
Zero2Cool (20-Nov) : Even with the context it's ... what?
Mucky Tundra (20-Nov) : Matt LaFleur without context: “I don’t wanna pat you on the butt and you poop in my hand.”
beast (20-Nov) : We brought in a former Packers OL coach to help evaluate OL as a scout
beast (20-Nov) : Jets have been pretty good at picking DL
Zero2Cool (20-Nov) : He landed good players thanks to high draft slot. He isn't good.
Zero2Cool (20-Nov) : He can shove his knowledge up his ass. He knows nothing.
beast (20-Nov) : More knowledge, just like bring in the Jets head coach
Zero2Cool (19-Nov) : What? Why? Huh?
beast (19-Nov) : I wonder if the Packers might to try to bring Douglas in through Milt Hendrickson/Ravens connections
Zero2Cool (19-Nov) : The Jets fired Joe Douglas, per sources
packerfanoutwest (19-Nov) : Jets are a mess......
Zero2Cool (19-Nov) : Pretty sure Jets fired their scouting staff and just pluck former Packers.
Zero2Cool (19-Nov) : Jets sign Anders Carlson to their 53.
Zero2Cool (19-Nov) : When you cycle the weeks, the total over remains for season. But you get your W/L for that selected week. Confusing.
packerfanoutwest (19-Nov) : the total and percentage are the same as the previous weeks
packerfanoutwest (19-Nov) : the total and percentage are the same as the previous weeks
packerfanoutwest (19-Nov) : the totals are accurate..nrvrtmind
Zero2Cool (19-Nov) : I don't follow what you are saying. The totals are not the same as last week.
packerfanoutwest (19-Nov) : ok so then wht are the totals the same as last week?
Zero2Cool (19-Nov) : NFL Pick'em is auto updated when NFL Scores tab is clicked
Martha Careful (19-Nov) : The offense was OK. Let's not forget the Bear defense is very very good.
packerfanoutwest (19-Nov) : Who updates the leaderboard on NFLPickem?
beast (19-Nov) : Has the Packers offense been worse since the former Jets coach joined the Packers?
Zero2Cool (19-Nov) : Offense gets his ass in gear, this could be good.
Zero2Cool (19-Nov) : Backup QB helped with three wins. Special Teams contributed to three wins.
bboystyle (18-Nov) : Lions played outside thats why. They scored 16 and 17 in the only 2 outside games this year
Zero2Cool (18-Nov) : The rest of the NFL is catching up to Packers ... kicking is an issue throughout league
packerfanoutwest (18-Nov) : Packers DL Kenny Clark: We knew 'we were going to block' Bears' game-winning field goal attempt
Zero2Cool (18-Nov) : Lions seem to be throttling everyone, but only (only) got 24 lol maybe the rain is why
Zero2Cool (18-Nov) : Packers vs Lions game doesn't seem so bad.
beast (18-Nov) : Dennis Green "They are what we thought they were, and we let them off the hook!"
Martha Careful (17-Nov) : comment of the day Z2Cool "Bears better than we want to admit. Packers worse than we think. It's facts."
Mucky Tundra (17-Nov) : my worst case scenario: Bears fix their oline and get a coach like Johnson from the Lions and his scheme
Zero2Cool (17-Nov) : Bears get OL fixed amd we might have a problem
buckeyepackfan (17-Nov) : Pretty sure they already have scouting reports on guys who aren't even starting for their college team. The future is now for me.
buckeyepackfan (17-Nov) : I tend to let Gute and Co. Worry about the future.
beast (17-Nov) : That's great news and Packers need to keep upgrading their OL, DL and DBs this off-season, so missing one guy doesn't kill them
beast (17-Nov) : That's great news and Packers need to keep upgrading their OL, DL and DBs this off-season, so missing one guy doesn't kill them
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