"Steve believed Lombardi's voice was something that separated him from others in history, and gave him his character. With NFL Films, the voice was central to the myth-making. They used John Facenda, and he was called the voice of God. But there was a practice in Green Bay once, and a dog got on the field and was interfering with practice. They couldn't get the dog to leave. All the players were laughing it up with this dog on the field, and Vince saw it, and he just yelled over, 'What the hell's going on here? Get that dog off the field!' The dog scampered away. That really did happen. Sabol witnessed it, and he thought it said something about Lombardi that his voice was so powerful, so controlling.''
In "When Pride Still Mattered,'' Maraniss wrote: "To Steve Sabol ... the secret of Lombardi was not so much what he said but the sound of it. 'It was all the voice,' Sabol said. 'The great leaders in history Kennedy, Martin Luther King Jr., Roosevelt, Hitler all had these unique voices. And Lombardi's voice was so unique, so strident, so resonant, it could cut through anything.' The story of the little dog, in Sabol's opinion, revealed the power of Lombardi's voice.''
"After the [championship] '67 season, when Steve went to Green Bay to show Vince and a few of the players the film of their season, they ran it on the projector in Vince's rec room in his house. And they showed the film with that great NFL Films flair to it, and at the end of it, all you heard in the room was the film flapping over and over because Lombardi didn't turn off the projector. He was crying."
David Maraniss wrote: