I have THOUSANDS of cards. I collect a little of everything, but mostly football. The cost nowadays is crazy. A retail pack will run you around $3.
But the nice thing about today's cards is, the neat rare cards you might pull. About 2 months ago i was at WalMart in Iron Mountain Michigan. One of the Topps American Heritage baseball packs was noticeably thicker then the other packs in the box. So i figured, maybe there's a special card in it. Turned out there was a VERY special card in it. It's "Heroes of Sport" with 2 pieces of game worn jersey pants embeded into the card, numbered 20 of only 20 made.
The players whose pants the swatches were cut from? Lou Gehrig, and Babe Ruth!
I also have many cards with game worn swatches of Packers. Brett Favre, Ahman Green, Donald Driver, Greg Jennings, and others. Plus autographs of Driver, Jennings, James Jones, Dorsey Levens, Brandon Jackson, and so on.
The first autographed card I ever pulled from a pack was out of "Collector's Edge" (out of business now) back in 1998. And it is Emmitt Smith, only 50 made. I honestly almost passed out when i saw what i had. I had to sit down, or i would have fell down.
Sad that Topps is leaving football. But Topps will have the only license to sell major league baseball cards next year, and Panini has the license to the NBA. So it almost seems like the companies are trying to "corner the market" is specific sports.