COVER STORY (from Beverly Hills 213)
Over 30 years ago, Nikki Haskell was a divorced housewife who had never worked a day in her life. At the time, there were not a lot of career opportunities for women in business, so Nikki did what seemed most natural thing to her at the time: become the first female stock broker on Wall Street.
I grew up in Beverly Hills, from the last generation of women that didnt work. Nikki explains. The W word was never spoken in our home. So I was just going to grow up get married, and live happily ever after. And then I got married and divorced, and as a fluke decided to invest in the stock market and ended up making a couple of million dollars. I did so well trading the market, I figured I may as well become a stock broker. It never occurred to me that Id be the only woman.
Filled with dazzling arrays of various talents and a strong drive, Nikki was unhappy with the limits that a corporate structure imposes, so she moved on to the next most natural stage of her career: she hosted her own television show.
I used to say that I lived at Studio 54, but kept an apartment on 68th street. A friend threatened to send me to Disco Anonymous, so I decided I better make a living out of dancing and going to parties, so that s what the show was.
The Nikki Haskell Show, which she also produced, wrote, and edited, ran for 300 episodes on early cable television and is considered the first reality show. She went on location to countries around the world (covering Carnivale in Rio) and was the first to interview Donald Trump, who at the time, was married to Nikkis close friend, Ivana.
As if flying around the world, attending lavish parties, and interviewing celebs wasnt enough, in the interim Nikki created what she would ultimately become known for: StarCaps.
I was always on a diet, Nikki says. Even when I was a stock broker, I would take a break and go weigh myself. I was born on a diet-my mother put me on a diet at birth.
Hating exercise, Nikki wanted a diet pill that could help her lose weight. She combined a few products on the market to create her own, took it to a pharmaceutical company, and voila! StarCaps was born.
I got them to2,500 GNC stores, the Vitamine Shoppe, Great Earth, and other stores all over the planet. I have single-handedly taken it to new stores myself, gone to conventions, and done whatever it takes to get it out there.
But the reason for the products immense success, she says is that it works.
For people to have been taking it consistently for 25 years, it has to work.
It is named StarCaps to reflect the many celebrities that use and endorse it?
A lot of people think that, Nikki says laughing. Yes, a lot of celebs take it, but a lot of everybody takes. Its named after those gold stars that you get in school when you do something right.
Also in Nikkis line of health and diet products is her StarCruncher, a resistance exercise item which comes with and instructional DVD (shot at famed producer Robert Evans house) and features astronaut Buzz Aldrin, supermodel Beverly Johnson, and Joan Collins. And, while creating diet products has brought Nikki much notoriety (and financial comfort), shes much more than just an entrepreneur. Shes also a painter, writer, web designer (her website, www.starcaps.com, has been on-line since the beginning of the internet), photographer and art collector. But her true passion lies in something much more serious: throwing parties.
Theres nothing I like to do more in the whole world that to throw parties, she says. I m a people person, I know so many people from so many different walks of life, from different parts of the world, I feel like its my responsibility to bring these people together. When I had my TV show, Id throw six parties a month. Im really not a happy camper if I m not working on a good party.
Te key ingredient is a great party?
The most important thing are the people, she says. Its important to mix all different people together. Ive given parties for Ivana Trump, Cher, Michael Jackson..at my parties, people come early and stay late.
Nikki says that what she likes the most about her life is being with her friends.
I dont have children, Im not married, and I dont have any pets, so many family these days are my friends, and I have wonderful friends all over the world.
While listing of her many plans for the future (writing an autobiography, more parties winning an Oscar, etc) Nikki allows herself to become a touch retrospective.
My father died when I was a little girl. I did everything on my own, and Im very proud of the things Ive accomplished in my life, but know what? Ive only just begun.
She continues: In this life, you have to be overdressed and ready to go 24 hours a day, because youll never know youre going to be , or who youre going to meet.