Not to argue on the merits of Wicks or Reed or Watson, but I have always had a problem with the psychological need to had a designate "#1" or "franchise" receiver. With the advent of NFL offenses, other than goal line situations there are rarely fewer than 2 wide outs, and a plurality of the time 3.
Its not like having a #1 running back, because a majority of the time, there only is on running back and you have to have a #1 or I guess people would call it a feature back.
As far as our offense goes, I LOVE the balance of having 3 or 4 wideout threats (in addition to 2 TE threats.) It give us great balance and a much more difficult scheme to defend. With a strong, well-balanced group, we can attack defensive weaknesses more effectively irrespective or who our #1 is .
Further, I think having a #1 or feature guy brings locker room and contract issues which I would rather not have.