Many are unaware that Nike, and not the NBA, controls basketball. One could make a fair argument that the NBA is nothing more than the in-house marketing department of Nike.
Both Nike and the NBA kowtow to China, which explains their silence on the horrific human rights abuses inside China and the suppression of Hong Kong freedom fighters by China’s communist government. More important, Nike and the NBA’s China agenda helps explain why Nike pitchmen LeBron James and Colin Kaepernick enthusiastically smear the United States as inherently racist and evil. From Joseph Stalin to Fidel Castro to our own time, the communists’ favorite propaganda tactic has been to paint the West, and the U.S. in particular, as racist.
The militant social justice messaging of James and Kaepernick serves the interests of not only the Chinese Communist Party and globalist corporations like Nike, but also our political Left. Kaepernick’s National Anthem defiance in 2016 gave the Left an opportunity to politicize football, America’s new national pastime, and force it into the kind of “progressive” posturing already commonplace in the NBA and Hollywood.
Arrogance, lack of foresight, and the advice of an inner circle that included former Clinton administration press secretary Joe Lockhart as the NFL’s vice president of communications, explain commissioner Roger Goodell’s laissez-faire approach to Kaepernick’s protest. Underestimating the determination of the Left and the power of social media to intimidate corporate America, Goodell and the NFL’s TV partners wrongly thought that the Kaepernick controversy would fade over time.
Instead, four years after Kaepernick first knelt, the Leftist mob has forced the National Football League, Major League Baseball, the National Hockey League, and the National Basketball Association to take their own knees and pay homage to the dishonest Black Lives Matter narrative on police brutality. The NFL plans to paint social justice messages across its end zones this season and to allow players to wear helmet decals with the names of alleged police victims. The San Francisco 49ers fly a BLM flag next to an American flag at Levi’s Stadium. MLB opened its COVID-shortened season with “BLM” carved into pitcher’s mounds, and the Boston Red Sox put up a 254-foot BLM billboard outside Fenway Park. NHL players are now regularly kneeling during the National Anthem. The NBA’s basketball bubble at Disney World is a virtual shrine to BLM: “Black Lives Matter” is painted on the court, players wear social justice messages on the back of their jerseys, and it’s major news when a player stands during the National Anthem.
The entire American sports world—a culture that traditionally celebrates victors, meritocracy, colorblindness, and patriotism—has suddenly immersed itself in black victimization and left-wing radicalism. This immersion threatens to do permanent damage to American culture as a whole. It has certainly undermined national pride. A country that no longer believes in its founding ideals cannot prosper and survive