1: Beat your division foes.
2: We need to show that we can defeat the Niners.
3: Beat an improved Falcons team.
Atlanta thought they were gonna cruise to the Superbowl in '10. They had home field advantage and everything was set. We came into their house with a MASH unit roster and knocked them off, on the way to Superbowl victory.
This loss got inside the Falcons' heads as a team. The next season they mortgaged their draft for Julio Jones. The did something similar this year iirc. They got some good players.
This was a building dynasty until we smashed it to pieces. The Falcons are trying to get that back, but they don't have it. Yet.
“Winning is not a sometime thing, it is an all the time thing. You don't do things right once in a while…you do them right all the time.”