Why do we feel the need to label a guy like this to one position or another with the Packers system?
Similar to whom is the #3 receiver? In this system... it really matters little, it is the guy that draws the match up in which he wins.. that is where the ball is going. IMO, more about what the defense does or doesn't do.. than where the guy is penciled in on the depth chart.
What do we know about Mike McCarthy and company... they have designed an offense that is predicated on creating match up or scheme issues for the defense. That an lots of pre-snap movement to assist the QB / receivers in getting a read on coverage or presnap adjustments the defense is making.
It is a chess match.
So a guy with Gurley's size and skill should give the Packers another match up issue for the defense in which they will have to account for. Even at 245, he hasn't been asked to put his hand down and fire off.. so why would they now, especially after they carried what a half dozen TE types last season, would they try an convert him.
Let him continue to grow into a pass catcher.. then if he can't create space on the outside, then worry about maybe kick him in.
Even in this watered down version of the game of football, one in which apparently the league has chosen to have scoring as its key element, it is still a game of match ups and adjustments.
Gurley gives the defense something to ponder on the edge. And hopefully will force adjustments.. thus opening up space elsewhere.
"The oranges are dry; the apples are mealy; and the papayas... I don't know what's going on with the papayas!"