I read that article the other day, it's a good one albeit obvious (at least his points had already occurred to me). CBS Sportsline is weird... All of their writers that cover the NFL have about 50% crap/stupid articles, most of the rest are alright but occasionally they post something really good.
Also, their rating system on their message boards/community is crap. You have a 99/99 "Value", and if you post something that's less than a certain number of characters or if ONE person gives you a 1/5 for that post, suddenly your value plummets to 30 or so.