I just saw a snippet on our local 10 pm news.

The manager of Mike Shannon's a restaurant a block away from Busch Stadium said if the World Series goes a full 7 games it is possible the restaurant will see a 15-20% increase in its annual receipts.

That is a staggering number considering this will happen in a little over a week's time and there would only be 4 games played in St Louis. Of course there would still be a lot of patrons there watching the games that are going to be played in Texas.

But 1/5th of their gross receipts in a week is a lot of liquor.

Crap. Zero I thought I was still in Random Babble. Instead of having a blank post here can you move it please?

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If I recall correctly from my days in St. Louis, Mike Shannon was a local celeb re: Cardinals (did Cardinal radio network). And from my experience with one World Series game (against the Brewers, yes it was that long ago), I can imagine a big game-day increase.

Increased demand (perhaps accented by "celebrity factor") also likely means higher price.

To average an extra 15 percent over 52 weeks from a change in just 3 weeks, that change in the 3 weeks would have to be (52*15)/3 = 260%.

Say the restaurant jacked up prices by 10 percent. Then the he'd need extra revenues for the three weeks of about 230%.
Revenue = price x quantity
3.6 x regular weekly revenue = (1.1*regular price) x [(1+x)*quantity], where x = percentage increase in quantity of sales.
x - 1 = (3.6/1.1) -1 = percentage increase in weekly sales during a 3 week series = 227%.

Assuming that Mike Shannon's in non-Series weeks has some empty tables/bar stools/standing-and-drinking room, it's possible.

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Correct sir. Mike was a former player turned radio personality. He and his restaurant are very popular amongst fans. I have walked past it a hundred times. I was going to eat there once or twice but it was too crowded and the prices were more than I was willing to pay.

I love your formula. (I figure it is indeed possible. Staggering but possible.) Now boil that all down to a 7 day period. The manager said "if the series goes the full 7 games." I therefore assume he is not including the division series nor the championship series games so this is not over a 3 week time line.
Certainly there will be some increased sales during the off days that will augment the coffers but I doubt it will be as much as on gameday.

Edit- I realize that many retail operations get a huge influx of revenue/sales during the Christmas season. Very often 25-50% of their annual income comes from this time period. But that doesn't happen in a week to 10 day period like they were saying will happen at the restaurant. It happens over a minimum of 30 days to about 90 days. What is really shocking is that because Shannon is so popular and his place is so busy before and after the other 82 home games PLUS the fans who travel to St Louis on days when the team is out of town and decide to frequent his establishment it is not as if his restaurant sales are small.

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