Bengals receiver Chad Ochocinco is out with a new breakfast cereal called OchocincO's. On the box, there's a plea for donations to Feed the Children, accompanied by a phone number.

Thanks to an unfortunate misprint, the number shown is actually the number for a phone sex line.

The number printed on the box is 1-800-HELP-FTC. Call it and you'll hear an explicit message from a woman offering to do all sorts of things that I can't repeat here.

The actual number for Feed the Children is 1-888-HELP-FTC. Call that if you want to give a donation.

Ochocinco told 9 News in Cincinnati that the mistake on the box is something he had nothing to do with, and that he's confident it will be fixed.

On Wednesday Ochocinco told his 1.3 million Twitter followers to "order my cereal OCHOCINCOs. Start your day with a lil suga!!!" I don't think the phone sex line was what he had in mind.