Instant replay: Alleged yo-yo champ dupes TV shows 

By Don Walker of the Journal Sentinel

Posted: May 8, 2010

Kenny Strasser, who either lives in Antigo or Neenah or maybe somewhere else, says he a yo-yo champion, loves talking to schoolchildren and wants to save the Earth.

He's been divorced twice, doesn't have any kids, and has personal issues with members of his family. He also says he's had drug and alcohol problems.

Or so he says.

It's not entirely clear who Strasser is. What is clear is that a person who called himself Kenny Strasser, Kenny Strassburg, or K-Strass managed to persuade at least five television stations - four of which are in Wisconsin - to put him on live television in recent weeks.

Two other stations - both in La Crosse - came close to putting him on, but were warned ahead of time that Strasser was not who he says he is.

His latest appearance occurred Thursday morning on KQTV's "Hometown This Morning," in St. Joseph, Mo.

"He got us," said Bridget Blevins, the station's news director. "I hate that we got duped."

And how good was he with the yo-yo, a skill Strasser has said made him a champion? "He did some really lame things. He hit himself in the face and the groin with his yo-yo," Blevins said.

Lisa Malak, who anchors the "Sunday Morning" show on WFRV in Green Bay, thought it would be fun to book somebody who said he was a yo-yo champion. When Strasser showed up April 11, he said he forgot the string for his yo-yo. With no tricks, Malak and Strasser spent their live TV segment talking.

"It was the most bizarre thing that has ever happened to me on the air," Malak said.

The stunts Strasser pulled appears to be similar to the performance artistry practiced by the late comedian Andy Kaufman. Kaufman created characters like Tony Clifton, a down-and-out lounge singer who abused audiences.

The way Strasser managed to get on TV followed a familiar pattern and laid bare the pitfalls of live television, where stations are always looking for somebody to fill air time in the morning.

Elaborate hoax

In each case, producers at the television stations received an e-mail from Joe Guehrke, saying he represented Strasser and ZimZam Yo-Yo, "the world's first 'green' " nonprofit toymaker.

Guehrke told the stations that Strasser, whom he called a "master yo-yo artist," would be in their area to bring his environmental message and "zany sense of humor" to kids.

Guehrke wrote in one e-mail to a TV station that Strasser was a dynamic talk-show guest who comes "equipped with a roster of amazing yo-yo tricks, juggling and fun tips about how kids and adults alike can take small steps to make the world a greener place."

The e-mail solicitation stated that Strasser was a runner-up for Rookie of the Year in 1995, grand champion at the Pensacola Regional and was nominated for the Walt Greenberg Award in 2000.

There is no Walt Greenberg Award in yo-yo, and there is no evidence Pensacola ever hosted a yo-yo tournament or that Strasser won a rookie of the year award.

But the solicitation was good enough for the bookers on the TV stations.

In one particularly bizarre segment on WSAW's "Sunrise 7" show in Wausau on April 20, Strasser told interviewer Amy Pflugshaupt that he is just a 35-year-old kid at heart. "I don't have a girlfriend, don't want one. My parents, they live in Denver, they just got divorced. My dad is now in Oshkosh. . . . I have a brother in Portland who I don't get along with very well because of his wife."

And then, incredibly, his cell phone rings on the air. Pflugshaupt halts the interview, throws it back to the anchors, but later comes back to Strasser.

In the solicitation, there is a reference to ZimZam yo-yos, and a related Web site. But in registering the domain name, Zimzaminc.com, Guehrke gave a fictitious Milwaukee address and provided a phone number that is now disconnected.

At WISC in Madison, Strasser was booked and ready to go on "News 3 This Morning." But things took a strange turn when Strasser said on the air, "Do you want to hear a scary story?"

Colin Benedict, the station's news director, said the anchors were confused. They thought a yo-yo champion was supposed to be on.

Instead, Strasser started talking about his personal story of alcohol and drugs.

And the yo-yo tricks? Benedict said Strasser tried one but the yo-yo fell apart and onto the studio floor.

That was enough for WISC. The anchors took over and Strasser was off the air.

Strasser also got on WMTV in Madison.

Strasser apparently left Wisconsin and headed west, where he appeared at the St. Joseph, Mo., station.

Strasser has not been spotted since. Mikel Lauber, a reporter with Wausau's WSAW, tried to find him and located a phone number for Guehrke. The number was traced to Joe Pickett, who is a comedy filmmaker and operates a business with partner Nick Prueher. Both men have Wisconsin ties.

Their business, "The Found Footage Festival," tours the country showing obscure, unusual and bizarre home videos, promotional clips, outtakes and training films to comedic effect.

Neither Pickett nor Prueher returned repeated phone calls, but in e-mails to the Journal Sentinel, Prueher said his festival "had nothing to do with this yo-yo guy."

"Wish we could take credit for it, but we've never met this Kenny fellow," Prueher said.

But the Found Footage Festival was in Missouri last week, not far from St. Joseph.

A video of Strasser's appearance on WSAW can be viewed at www.wsaw.com/home/headlines