I especially like that the guy who originally found the phone made plenty of attempts to return the device to Apple, but nobody took him seriously. Then when he sells the phone, Apple acts all outraged and calls in the big guns... Also, Gizmondo returned the phone after Apple remotely bricked it.
See, this (amongst other things, mainly vicegrip control on hardware, mac vs PC commercials, the hardcore fanboys) is why I hate Apple. You got free publicity, and now what are you doing? Ugh...