I like the old ads.
The problem i have is when they keep doing the same thing over and over.
An example (i don't think it was a SB ad though) the Geico "So easy, a caveman could do it" ad. The very FIRST one.
Where the guy in the ad says it, and the caveman drops the boom, and while walking off is saying something like "That was NOT cool!"
It caught me so off guard, i just started laughing!
But them trying to capitalize on it has made it very stale for me. It's lost it's "funny".